Google

Google Says 30 Percent Of The Entire Internet Is Duplicate Content

Google announced it’s belief that more than 30 percent of the entire internet is comprised of completely duplicated content. Much of the content has been spun, morphed or otherwise modified by computer scripts capable of doing everything from simple word-substitution to complicated algorithmic changes to entire documents that go unnoticed by the untrained eye but may lead to search engine optimization penalties for low quality content that fails to be informative or original.

In a recently posted video from engineer Matt Cutts, the search engine tech giant announced it’s belief that more than 30 percent of the entire internet is comprised of completely duplicated content. Much of the content has been spun, morphed or otherwise modified by computer scripts capable of doing everything from simple word-substitution to complicated algorithmic changes to entire documents that go unnoticed by the untrained eye but may lead to search engine optimization penalties for low quality content that fails to be informative or original. Learn more about the way Google thinks by visiting the Google Webmaster Help Channel on YouTube.com any time. Experts claim it is full of misinformation, yet it remains the best keyhole sized view into the heart of the Google algorithm for most outsiders.